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Hi, I´m
Giselle
Digital Product Specialist with a Marketing & AI-driven mindset.
UX/UI Designer focused on conversion and digital product optimization.
I Create & Design productos digitales experiencias centradas en el usuario e-commerce escalables interfaces claras y funcionales marcas con visión digital |
I design and develop digital products with a holistic approach, combining user experience, brand identity, and technical criteria from the very beginning of each project.
I work on real products, making every decision based on its impact on the business, usability, and implementation. My approach prioritizes clarity, consistency, and continuous evolution, thoughtfully integrating new tools in a strategic and intentional way.
How I work
My process is strategic and collaborative.
I understand design as a constant decision-making practice, where every aesthetic choice is supported by usability principles, technical feasibility, and ease of implementation.
I support projects from the initial idea through launch, providing a comprehensive vision that ensures consistency across design, content, and execution.
What I bring
I see design as a tool in service of conversion, content, and digital visibility.
I work with SEO, information structure, and content hierarchy in mind from the earliest stages of each project.
I integrate artificial intelligence as support for process optimization, analysis, and decision-making—always prioritizing brand identity and clear, human communication.
Featured Projects
Recent projects developed for established brands and live products.
Brillix
Web institucional · Desarrollo web y diseño de catálogo de producto
IA creativa
Exploración visual, conceptos y contenido aplicado a productos digitales
A bit about me
I’m Giselle, and I specialize in approaching products from a holistic perspective—combining design, technology, and business goals to build clear, well-executed solutions.
Creative fields
Creative solutions in UX/UI · Web Design · Branding · Front-end · Graphic Design · Applied AI
Continuous learning
My professional path is grounded in ongoing education and the thoughtful adoption of new tools, such as artificial intelligence, to optimize processes, improve decision-making, and build solid, scalable products.
UX/UI
– UX Research
– User analysis
– Information architecture
– Navigation flows & wireframes
– Interface design
– Prototyping
– Usability testing
– Experience & conversion optimization
Web Design & Front-end Dev
– Web design
– Web development
– E-Commerce
– Responsive design
– On-page SEO
– Integration & deployment
– Hosting & domain management
Branding
– Brand strategy
– Creative direction
– Visual identity
– Brand system
– Logo design
– Brand guidelines
Applied Artificial Intelligence
– Generative AI for image & video
– Product testing
– AI-assisted creative direction
– Concepts, moodboards & storytelling
– Content for e-commerce & social media
– Creative process optimization
Let’s build something great together.
I collaborate with brands, studios, and teams looking to design or improve digital products.
If you’re interested in adding my profile to a project or team, we can connect.