Ave Fénix · Online Store Design & Development

Web design and development of an online store built on WordPress for both retail and wholesale clothing sales.

WordPress · Web Design · Front-End Development · WooCommerce · UI

Complete design and development of Ave Fenix, an online store specialized in women’s apparel with a strong focus on wholesale sales.

The main objective of the project was to create a clean, minimalist, and user-centered platform that simplifies the shopping experience for B2B customers, ensuring clarity in navigation and efficiency throughout the purchasing process.

The design enhances product visibility and clearly guides users along the journey, addressing specific business needs such as mobile-first usability and direct communication with customers.

Visit website

Typography & Color palette

Objectives 

  • Increase conversion rate
  • Boost wholesale order volume
  • Simplify post-purchase communication
  • Optimize the mobile experience and visual clarity

Design solutions

  • Clean, minimalist design with clear visual hierarchy
  • Monochromatic color palette to highlight product photography
  • Focus on large imagery and well-organized collections
  • Simple forms and an optimized checkout flow
  • Clear calls to action and fixed navigation
  • Customized email templates for an improved user experience
  • Custom 404 page with redirection

UX highlights

  • Fully responsive design, built with a mobile-first approach
  • Simplified registration process
  • Product filters and clear categorization
  • Visible minimum purchase message (ARS $50,000)
  • Direct WhatsApp integration to coordinate payments and delivery
  • Clear “How to buy” guide at the end of the homepage
  • Dynamic messages based on the selected payment method

Custom implementations

  • Wholesale logic: minimum purchase amount restriction
  • WhatsApp integration: automated button with dynamic message (order number + products), available both on the thank-you page and in email notifications
  • Dynamic content: different messaging based on the selected payment method
  • Custom emails: tailored visual templates with product images in notifications
  • Custom 404 page: implemented through smart redirection and custom design
  • Performance optimization: LiteSpeed configuration, separate mobile cache, and image lazy loading
  • Meta/Facebook Pixel: manual integration via script insertion
  • Basic SEO: clean URLs, optimized titles and meta descriptions, and optimized image structure

03/2025

Thank you for viewing it through to the end