Areas of expertise

Designing digital products with a focus on how they are used, how they are built, and how they scale.

Work approach

Product thinking

Decisions based on real-world usage

Design intended for real implementation

Solid solutions from the start

My Projects

Areas of work

Services are adapted based on the project and its stage. I work with solutions designed for each specific context.

How I work

I support projects from the initial idea through implementation, structuring the process step by step and making clear decisions at every stage. Design is not just visual—it’s how things are thought through, built, and evolved over time.
El diseño no es solo visual: sino cómo se piensa, cómo se construye y cómo evoluciona con el tiempo.

What I prioritize

That ideas are clearly understood, that design supports the solution, and that everything is viable from the start.
I work with strong criteria, attention to detail, and direct communication, aiming for decisions that make sense today and continue to work tomorrow.

Areas

  • UX/UI & Digital Product
  • Web Design & Front-end
  • Branding & Visual Identity
  • Applied Artificial Intelligence
  • Marketing & Social Media

How this approach translates into real projects

I work with tools and platforms that allow projects to be efficiently brought into production, such as WordPress, Tienda Nube, and various CMSs, as well as design and prototyping tools used across UX/UI and branding processes.

UX/UI & Digital Product

  • UX Research

  • Information architecture

  • User flows & wireframes

  • – Interface design

  • Prototyping & validation

  • – Experience & conversion optimization

Web Design & Front-end

  • Web design
  • Front-end development
  • E-commerce
  • Responsive design
  • – On-page SEO
  • – Integration & deployment
  • – Hosting & domain management

Branding & Visual Identity

  • – Brand strategy

  • Creative direction

  • Visual identity

  • – Logo design

  • Graphic systems

  • – Brand system

  • Brand guidelines

Applied Artificial Intelligence

  • Generative AI for image & video

  • – Product testing
  • – AI-assisted creative direction

  • Concepts & moodboards

  • Visual storytelling

  • Content for e-commerce & social media

  • Creative process optimization

Marketing & Redes

  • Contenido
  • Estrategia y Posicionamiento
  • Copywriting
  • Paid Media / Ads
  • Email Marketing

Coming soon

Están llegando cosas nuevas

Let’s build something great together.

I collaborate with brands, studios, and teams looking to design or improve digital products.
If you’re interested in adding my profile to a project or team, we can connect.

Let’s conect