{"id":1184,"date":"2025-11-28T09:45:50","date_gmt":"2025-11-28T09:45:50","guid":{"rendered":"https:\/\/startersites.io\/elementor\/codespot\/?page_id=1184"},"modified":"2026-02-06T14:39:23","modified_gmt":"2026-02-06T17:39:23","slug":"about","status":"publish","type":"page","link":"https:\/\/heyitsgiselle.com\/en\/about\/","title":{"rendered":"Sobre mi"},"content":{"rendered":"
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About me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I design digital products from a holistic perspective, where strategy, design, and technology work together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I\u2019m Giselle, a designer specialized in digital product. I work at the intersection of UX\/UI, web design, branding, and front-end, approaching each project as a complete system rather than isolated pieces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Design with intention<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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I approach every project starting from a clear idea, transforming it into coherent, functional digital solutions aligned with both product and business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategy & criteria<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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I seek balance between aesthetics and technology. Every design decision has a clear purpose, combining analysis, user experience, and implementation feasibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Collaborative work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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I believe in transparent, collaborative processes, supporting each project from initial definition through execution, with a focus on real, sustainable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I understand design as a tool to solve real business problems without losing sight of people. Every decision\u2014visual, functional, or technical\u2014responds to a clear objective: clarity, usability, scalability, and consistency.<\/p><\/blockquote>

I work on real products, supporting processes from concept to implementation, with a strong focus on technical feasibility and long-term product evolution.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience & human perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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My professional background began in the healthcare field, where I worked for over ten years. That experience provides a strong foundation in human-centered skills that shape how I think, communicate, and design products.
This background directly influences how I approach projects, with particular attention to people, processes, and the decisions that impact the final experience. Design is understood not only as a technical or visual solution, but as a tool in service of those who interact with the product.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What I do<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Digital Product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Design and development of web products with a focus on user experience, structure, and conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design & Branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Building coherent visual identities designed to coexist with digital products and grow over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Technology & Front-end<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Implementation of functional web solutions, with attention to performance, structure, and ease of maintenance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Applied AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Using artificial intelligence as a strategic support to optimize processes, explore solutions, and accelerate design and content decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Continuous learning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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My professional path is grounded in continuous learning and the thoughtful adoption of new tools to optimize processes, improve desision-making, and build solid, scalable products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Let\u2019s build something great together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I collaborate with brands, studios, and teams looking to design or improve digital products.
If you\u2019re interested in adding my profile to a project or team, we can connect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tLet\u2019s conect<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Acerca de mi Dise\u00f1o productos digitales desde una mirada integral, donde estrategia, dise\u00f1o y tecnolog\u00eda trabajan juntas. Soy Giselle, dise\u00f1adora especializada en producto digital. Trabajo en la intersecci\u00f3n entre UX\/UI, dise\u00f1o web, branding y front-end, abordando cada proyecto como un sistema completo y no como piezas aisladas. Dise\u00f1o con intenci\u00f3n Trabajo cada proyecto desde una idea clara, transform\u00e1ndola en soluciones digitales coherentes, funcionales y alineadas a los objetivos del producto y del negocio. Estrategia y criterio Busco equilibrio entre lo est\u00e9tico y lo t\u00e9cnico. Cada decisi\u00f3n de dise\u00f1o responde a un porqu\u00e9, combinando an\u00e1lisis, experiencia de usuario y viabilidad de implementaci\u00f3n. Trabajo colaborativo Creo en procesos transparentes y colaborativos, acompa\u00f1ando cada proyecto desde la definici\u00f3n inicial hasta su ejecuci\u00f3n, con foco en resultados reales y sostenibles. Enfoque Entiendo el dise\u00f1o como una herramienta para resolver problemas reales de negocio sin perder de vista a las personas. Cada decisi\u00f3n \u2014visual, funcional o t\u00e9cnica\u2014 responde a un objetivo concreto: claridad, usabilidad, escalabilidad y coherencia. Trabajo sobre productos reales, acompa\u00f1ando procesos desde la idea hasta la implementaci\u00f3n, con especial foco en la viabilidad t\u00e9cnica y la evoluci\u00f3n del producto en el tiempo. Experiencia y mirada humana Mi recorrido profesional comenz\u00f3 en el \u00e1mbito de la salud, donde trabaj\u00e9 durante m\u00e1s de diez a\u00f1os. Esa experiencia aporta hoy una base s\u00f3lida en habilidades humanas que atraviesan mi forma de pensar, comunicar y dise\u00f1ar productos.Esta formaci\u00f3n influye directamente en la forma de abordar proyectos, poniendo especial atenci\u00f3n en las personas, los procesos y las decisiones que impactan en la experiencia final. El dise\u00f1o se concibe no solo como una soluci\u00f3n t\u00e9cnica o visual, sino como una herramienta al servicio de quienes interact\u00faan con el producto. Qu\u00e9 Hago Producto Digital Dise\u00f1o y desarrollo de productos web con foco en experiencia de usuario, estructura y conversi\u00f3n. Dise\u00f1o & Branding Construcci\u00f3n de identidades visuales coherentes, pensadas para convivir con productos digitales y crecer en el tiempo. Tecnolog\u00eda & Front-end Implementaci\u00f3n de soluciones web funcionales, cuidando performance, estructura y facilidad de mantenimiento. IA aplicada Uso de inteligencia artificial como apoyo estrat\u00e9gico para optimizar procesos, explorar soluciones y acelerar decisiones de dise\u00f1o y contenido. Formaci\u00f3n continua Mi recorrido profesional se apoya en la formaci\u00f3n constante y la incorporaci\u00f3n consciente de nuevas herramientas, para mejorar procesos, tomar mejores decisiones y construir productos s\u00f3lidos y escalables. Hagamos algo increible juntos Colaboro con marcas, estudios y equipos que buscan dise\u00f1ar o mejorar productos digitales.Si te interesa sumar mi perfil a un proyecto o equipo de trabajo, podemos conversar Contacto<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1184","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","vertical_spacing_source":"custom","content_area_spacing":"none","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nSobre m\u00ed - Hey, it's Giselle<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o productos digitales desde una mirada integral, donde estrategia, dise\u00f1o y tecnolog\u00eda trabajan juntas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyitsgiselle.com\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre m\u00ed - 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