{"id":1833,"date":"2026-01-16T13:34:34","date_gmt":"2026-01-16T16:34:34","guid":{"rendered":"https:\/\/heyitsgiselle.com\/?page_id=1833"},"modified":"2026-02-07T15:07:21","modified_gmt":"2026-02-07T18:07:21","slug":"branding-p","status":"publish","type":"page","link":"https:\/\/heyitsgiselle.com\/en\/branding-p\/","title":{"rendered":"Petkery Branding"},"content":{"rendered":"
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The Petkery<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Branding | Brand Identity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Artisanal, natural bakery for those who celebrate their love for pets<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Visual Identity \u2022 Logo Design \u2022 Brand Applications \u2022 Brand Guidelines<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Context<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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About the Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Petkery<\/strong> was born from the idea of celebrating the unconditional bond between people and their pets. More than a bakery for dogs and cats, the brand proposes a space where love, care, and quality are transformed into shared experiences. Each product is made with natural ingredients, designed to offer well-being and joyful moments for the furry members of the family.<\/p>

The challenge was to build a warm and approachable visual identity that reflected the brand\u2019s essence: natural, trustworthy, and full of life. Inspired by animal tenderness and the artisanal spirit of its creations, the proposal combines soft typography, organic tones, and a friendly visual language\u2014resulting in an authentic, emotional, and easily recognizable brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Creative process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From concept to implementation, every detail was carefully designed to bring a coherent and meaningful identity to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Visual exploration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Inspired by the emotional bond between humans and pets, the visual identity blends tenderness and naturalness. Soft textures, rounded shapes, and subtle illustrations convey warmth, trust, and an artisanal spirit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Color palette<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A warm, natural range of earthy tones, creams, and soft pinks that evoke well-being, freshness, and genuine love for animals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Typography <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The typographic combination reflects balance and warmth: a friendly serif to convey trust, paired with a modern sans serif that adds freshness and readability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Final design\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A warm and natural identity inspired by love for animals and artisanal simplicity. Every element reflects tenderness, closeness, and a genuine connection with the natural world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Outcome<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A contemporary visual identity that conveys warmth, trust, and artisanal sensitivity.
Through a soft color palette, friendly typography, and organic visual elements, the brand expresses the bond between people and pets with an affectionate and authentic tone.
The result is a coherent, emotional, and recognizable visual proposal that celebrates the most sincere connection: shared love.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The Petkery Branding | Identidad de Marca Panader\u00eda artesanal y natural para quienes celebran el amor por sus mascotas Identidad Visual \u2022 Dise\u00f1o de Logotipo \u2022 Aplicaciones de Marca \u2022 Manual de Marca Contexto Acerca del Proyecto The Petkery naci\u00f3 con la idea de celebrar el v\u00ednculo incondicional entre las personas y sus mascotas. M\u00e1s que una panader\u00eda canina y felina, la marca propone un espacio donde el amor, el cuidado y la calidad se transforman en experiencias compartidas. Cada producto se elabora con ingredientes naturales, pensados para ofrecer bienestar y momentos de felicidad a los peludos de la familia. El desaf\u00edo fue construir una identidad visual c\u00e1lida y cercana, que reflejara la esencia de la marca: natural, confiable y llena de vida. Inspirada en la ternura animal y en el esp\u00edritu artesanal de sus preparaciones, la propuesta combina tipograf\u00edas suaves, tonos org\u00e1nicos y un lenguaje visual amable, logrando una marca aut\u00e9ntica, emotiva y f\u00e1cilmente reconocible. Proceso Creativo De la idea a la implementaci\u00f3n, cada detalle fue dise\u00f1ado para dar vida a una identidad coherente y significativa. Exploraci\u00f3n Visual Inspirada en el v\u00ednculo afectivo entre humanos y mascotas, la identidad visual combina ternura y naturalidad. Texturas suaves, formas redondeadas e ilustraciones sutiles transmiten cercan\u00eda, confianza y un esp\u00edritu artesanal. Paleta Crom\u00e1tica Una gama c\u00e1lida y natural de tonos tierra, cremas y rosados suaves, que evocan bienestar, frescura y amor genuino por los animales. Tipograf\u00eda La combinaci\u00f3n tipogr\u00e1fica refleja equilibrio y calidez: una serif amable para transmitir confianza y una sans serif moderna que aporta frescura y legibilidad. Dise\u00f1o Final\u00a0 Identidad Visual Una identidad c\u00e1lida y natural inspirada en el amor por los animales y la simplicidad artesanal. Cada elemento refleja ternura, cercan\u00eda y una conexi\u00f3n genuina con lo natural. Resultado Una identidad visual contempor\u00e1nea que transmite calidez, confianza y sensibilidad artesanal.A trav\u00e9s de una paleta suave, tipograf\u00edas amables y recursos visuales org\u00e1nicos, la marca expresa el v\u00ednculo entre personas y mascotas con un tono afectuoso y aut\u00e9ntico.El resultado es una propuesta visual coherente, emocional y reconocible, que celebra la conexi\u00f3n m\u00e1s sincera: la del amor compartido.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1833","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"\nBranding digital | Identidad visual y producto - Hey, it's Giselle<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o de branding digital e identidad visual para productos digitales, con foco en coherencia, uso real y crecimiento de marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyitsgiselle.com\/en\/branding-p\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding digital | Identidad visual y producto - 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