{"id":2297,"date":"2026-01-20T10:38:48","date_gmt":"2026-01-20T13:38:48","guid":{"rendered":"https:\/\/heyitsgiselle.com\/?page_id=2297"},"modified":"2026-02-06T15:01:34","modified_gmt":"2026-02-06T18:01:34","slug":"cs-estudio","status":"publish","type":"page","link":"https:\/\/heyitsgiselle.com\/en\/cs-estudio\/","title":{"rendered":"Caso de estudio: Estudio Jur\u00eddico integral"},"content":{"rendered":"
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About the Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UX\/UI design for a website for a full-service law firm based in Buenos Aires, specializing in legal and tax advisory services for individuals and companies, both locally and internationally.<\/p>

The goal of the project was to improve information clarity, facilitate contact with potential clients, and reinforce a sense of professionalism and trust through a simple, accessible digital experience aligned with the firm\u2019s values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Role<\/strong>
UX\/UI Designer<\/p>

Responsibilities<\/strong>
User research \u00b7 Information architecture \u00b7 Flow definition \u00b7 Interface design \u00b7 Prototyping<\/p>

Tools<\/strong>
Figma \u00b7 FigJam \u00b7 Google Forms<\/p>

Project type<\/strong>
UX\/UI Case Study<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Problem<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Users experienced difficulties finding key information about the firm\u2019s services and understanding how to initiate contact.
Unclear navigation and a lack of content hierarchy negatively impacted the experience and weakened the perception of trust from the first interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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A clear and well-structured navigation system was designed, prioritizing quick access to essential information and simple contact flows.<\/p>

The visual design was conceived to convey professionalism, security, and institutional consistency, ensuring a smooth experience across both mobile and desktop devices, while establishing a solid foundation for future technical implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design process<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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UX Research<\/h2>\t\t\t\t<\/div>\n\t\t
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Surveys & Interviews<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Surveys and interviews were conducted with 33 participants from Argentina and Europe to understand needs, expectations, and trust criteria when searching for legal services online.<\/p>

The research focused on identifying usability barriers, key information for decision-making, and expected features in a legal and tax advisory website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Participants<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Most used features<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Most requested information<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Most requested information<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Key insights<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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  • Quick and visible contact<\/strong>
    65% prioritize ease of contact through clear forms and appointment booking options.<\/p><\/li>

  • Trust built on evidence<\/strong>
    40% look for testimonials and success cases to validate the firm\u2019s experience, especially in citizenship processes and tax-related procedures.<\/p><\/li>

  • Clarity before interaction<\/strong>
    60% need clear, well-structured information before initiating contact.<\/p><\/li>

  • Specialization in international procedures<\/strong>
    More than 50% of users seek advice related to citizenships and international administrative processes.<\/p><\/li>

  • Value of an integrated service<\/strong>
    50% prefer firms that combine legal and accounting advisory services, perceiving them as more efficient and trustworthy.<\/p><\/li><\/ul>

    These insights guided decisions around information architecture, contact flows, and content hierarchy across the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Lean UX Canvas<\/h4>\t\t\t\t<\/div>\n\t\t
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    Product problem<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    • Difficulty finding clear information about the services offered.<\/li>
    • Lack of a holistic approach and detailed descriptions of each practice area creates uncertainty and leads to lost conversion opportunities.<\/li>
    • Websites fail to convey trust and security.<\/li>
    • Users may question the firm\u2019s credibility.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      User archetypes<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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      • Business owners and SMEs
        Individuals with European ancestry, both Argentine and European<\/li>
      • Individuals seeking notarial or inheritance-related services<\/li>
      • International users interested in private international law or European administrative procedures<\/li>
      • Lithuanian community<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Solutions<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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        • Firm overview including vision, professional profile, and highlighted practice areas<\/li>
        • Detailed descriptions of each service, from legal advisory to accounting services and citizenship processes<\/li>
        • A comprehensive presentation of the firm that communicates its integrated approach and user benefits<\/li>
        • Implementation of an optimized contact form and an online appointment booking system, including virtual consultations<\/li>
        • Access to chat via WhatsApp and direct phone contact<\/li>
        • Guides or FAQ sections providing clear steps for common procedures<\/li>
        • Testimonials and success stories to increase user trust<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Product outcomes<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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          • A website that delivers a clear and efficient experience<\/li>
          • Detailed service descriptions<\/li>
          • Easy-to-use contact tools<\/li>
          • Clear communication of the firm\u2019s integrated approach\n.<\/li>
          • The product should increase user trust, facilitate access to information, and improve conversion rates through key features<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            User outcomes & benefits<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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            • Clarity and trust: Detailed service descriptions help users understand how the firm can assist them<\/li>
            • Immediate access: Contact through optimized forms and online appointment booking<\/li>
            • Integrated solutions: Legal and accounting issues resolved in one place, simplifying the process<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Hypotheses<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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              • If the website provides clear service descriptions and facilitates communication, users will be more likely to trust the firm and initiate inquiries or book appointments.<\/li>
              • Users value an integrated presentation of the firm and prefer solutions that combine legal and accounting advisory services in one place.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                What matters most<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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                • Clarity and access to information: Ensuring users can easily find the services they need and understand the value the firm provides<\/li>
                • Ease of contact: Allowing users to book appointments or contact the firm effortlessly from any device<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Tools<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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                  • Surveys and interviews<\/li>
                  • Prototype design<\/li>
                  • Usability testing<\/li>
                  • Satisfaction, effectiveness, and efficiency metrics<\/li>
                  • Heuristic evaluation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    User understanding<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                    User persona & Empathy map<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                    Two representative user profiles were defined to better understand behaviors, needs, and expectations when seeking legal and tax services, both locally and internationally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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                    Eliana Giselle<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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                    Leonardo Andr\u00e9s<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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                    The empathy analysis helped identify patterns of frustration, motivations, and expectations that directly impact the perception of trust and service clarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                    Journey map<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                    It made it possible to visualize the complete user journey, identify friction points, and uncover opportunities for improvement at key moments of interaction with the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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                    Design criteria<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                    Based on research and user journey analysis, the following criteria were defined for the product design:<\/p>

                    • Quick access to clear and relevant information\n\ns<\/p><\/li>

                    • Building trust through visible credentials and testimonials<\/p><\/li>

                    • Simple and accessible contact flows<\/p><\/li>

                    • Clear explanations of services and processes<\/p><\/li>

                    • Support for international users<\/p><\/li>

                    • Transparency in pricing and service stage<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                      Design decisions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Task flow<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Task flows were defined for the main scenarios, prioritizing fewer steps, clear user paths, and ease of contact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                      Ellie | Citizenship management<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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                      Leo | Legal & accounting advisory<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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                      Information architecture<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      The information architecture was designed based on the defined criteria, organizing content in a clear and hierarchical way to facilitate understanding of the services and access to contact points.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                      UI | Visual Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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                      Wireframes - Low-fidelity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Design patterns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Low-fidelity wireframes were created to define the overall site structure, content hierarchy, and primary navigation patterns.
                      This stage made it possible to validate information organization, contact flows, and service distribution before moving into visual design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                      Design system<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      A design system was defined to convey professionalism, trust, and clarity, ensuring visual consistency across the entire interface.<\/p>

                      The system establishes clear rules for typography, color, grid, and components, supporting scalability and product coherence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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                      Moodboard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Components<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Typography<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Color palette<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Iconography<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Grid<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Validation & testing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Usability testing was conducted to evaluate service comprehension, ease of contact, and the site\u2019s perceived level of trust.<\/p>

                      The results helped identify opportunities for improvement in navigation, booking processes, and information clarity, which were incorporated before advancing to the final design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                      Usability testing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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                      Moderated remote testing with five participants<\/strong> aimed at evaluating accessibility, navigation clarity, and overall ease of use of the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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                      Task 1<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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                      Service exploration & trust in information<\/strong><\/p>

                      Objective<\/span>
                      Evaluate ease of navigation and clarity of information organization. Assess service accessibility and whether the content inspires trust.<\/p>

                      Scenario <\/span>
                      \u201cYou are looking for advice regarding a potential European citizenship process. Find the relevant section and review the information. At the end, comment on whether the information feels accessible, trustworthy, and easy to understand.\"<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                      \n\t\t\t\t
                      \n\t\t\t\t\t

                      Task 2<\/p>\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t\t\t\t\t

                      Booking an appointment for legal advisory<\/strong><\/p>

                      Objective<\/span>
                      Assess the effectiveness and clarity of the appointment booking flow. Evaluate the user experience when completing the form.<\/p>

                      Scenario\u00a0<\/span>
                      \u201cYou now need legal advice for a business-related matter and want to book an appointment online. Complete the booking process.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                      \n\t\t\t\t
                      \n\t\t\t\t\t

                      Task 3<\/p>\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t\t\t\t\t

                      Contact & information verification<\/strong><\/p>

                      Objective<\/span>
                      Observe accessibility and ease of use of the contact form, and whether the requested information is clear.

                      <\/p>

                      Scenario <\/span>
                      \u201cYou want to make a quick inquiry about notarial services. Find and complete the contact form on the website.\u201d
                      <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t

                      Findings<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
                      \n\t\t\t\t\t
                      Positive results<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
                      \n\t\t\t\t\t\t\t\t\t

                      Service understanding & navigation<\/strong>
                      Four out of five participants clearly understood the services offered after exploring the landing page and specific sections.<\/p>

                      Perception of trust<\/strong>
                      Users perceived the site as professional and containing comprehensive information. As an opportunity for improvement, they noted the absence of visible references to professional experience and client testimonials.<\/p>

                      Contact form<\/strong>
                      All participants found and completed the form without difficulty, rating it as clear and easy to use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t
                      Issues identified<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
                      \n\t\t\t\t\t\t\t\t\t

                      Citizenship section accessibility<\/strong>
                      Three out of five users did not easily identify the citizenship section. The section title was only visible on hover, which hindered immediate discovery.<\/p>

                      Appointment booking<\/strong>
                      Although the booking flow was completed successfully, two participants expressed the need to specify the reason for the consultation in advance, given the limited appointment time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t
                      Recommendations<\/h6>\t\t\t\t<\/div>\n\t\t
                      \n\t\t
                      \n\t\t\t\t
                      \n\t\t\t\t\t\t\t\t\t

                      Citizenship section<\/strong><\/p>

                      Make the section title permanently visible and use hover states only as a visual reinforcement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                      \n\t\t\t\t
                      \n\t\t\t\t\t\t\t\t\t

                      Experience & testimonials<\/strong><\/p>

                      Expand the \u201cAbout the firm\u201d section by adding success cases and client testimonials to reinforce credibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                      \n\t\t\t\t
                      \n\t\t\t\t\t\t\t\t\t

                      Appointment booking<\/strong><\/p>

                      Include an optional field allowing users to briefly describe the reason for the consultation prior to the meeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t
                      Conclusions<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
                      \n\t\t\t\t\t\t\t\t\t

                      The tests demonstrated a clear and functional design<\/strong>, with a high task completion rate.<\/p>

                      • The identified improvement opportunities allow for further optimization of the overall experience and reinforcement of trust perception.<\/li>
                      • Implementing the recommended adjustments contributes to a more accessible, clear, and conversion-oriented experience, strengthening the site\u2019s value as a professional contact channel.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                        \n\t\t\t\t
                        \n\t\t\t\t\t\t\t
                        \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
                        \n\t\t\t\t\t

                        Final Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
                        \n\t\t\t\t\t\t\t\t\t

                        The final design integrates the decisions made throughout the process, combining a clear structure, a consistent interface, and a professional aesthetic aimed at building trust.<\/p>

                        The result is a coherent digital experience aligned with the firm\u2019s goals and users\u2019 needs, facilitating access to information and contact from the very first interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
                        \n\t\t\t\t\t

                        Functional prototype<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
                        \n\t\t\t\t\t\t\t
                        \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
                        \n\t\t\t\t\t\t\t\t\t

                        2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

                        \n\t\t\t\t\t\t\t\t\t

                        Thank you for viewing it through to the end<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                        Acerca del Proyecto Dise\u00f1o UX\/UI de un sitio web para un estudio jur\u00eddico integral con sede en Buenos Aires, especializado en asesoramiento legal e impositivo para particulares y empresas, tanto a nivel local como internacional. El proyecto tuvo como objetivo mejorar la claridad de la informaci\u00f3n, facilitar el contacto con potenciales clientes y reforzar la percepci\u00f3n de profesionalismo y confianza a trav\u00e9s de una experiencia digital simple, accesible y coherente con los valores del estudio. RolUX\/UI Designer ResponsabilidadesInvestigaci\u00f3n de usuarios \u00b7 Arquitectura de la informaci\u00f3n \u00b7 Definici\u00f3n de flujos \u00b7 Dise\u00f1o de interfaces \u00b7 Prototipado HerramientasFigma \u00b7 FigJam \u00b7 Google Forms Tipo de proyectoCaso de estudio UX\/UI Problema Los usuarios ten\u00edan dificultades para encontrar informaci\u00f3n clave sobre los servicios del estudio y comprender c\u00f3mo iniciar un contacto.La navegaci\u00f3n poco clara y la falta de jerarqu\u00eda en los contenidos afectaban la experiencia y debilitaban la percepci\u00f3n de confianza desde el primer contacto. Soluci\u00f3n Se dise\u00f1\u00f3 una estructura de navegaci\u00f3n clara y jerarquizada, priorizando el acceso r\u00e1pido a la informaci\u00f3n esencial y flujos de contacto simples. El dise\u00f1o visual fue planteado para transmitir profesionalismo, seguridad y coherencia institucional, asegurando una experiencia fluida en dispositivos m\u00f3viles y desktop, y dejando una base s\u00f3lida para su futura implementaci\u00f3n t\u00e9cnica. Proceso de Dise\u00f1o UX Research Encuestas y Entrevistas Se realizaron encuestas y entrevistas a 33 personas de Argentina y Europa para comprender necesidades, expectativas y criterios de confianza al buscar servicios legales en l\u00ednea. La investigaci\u00f3n se centr\u00f3 en identificar barreras de uso, informaci\u00f3n clave para la toma de decisi\u00f3n y funcionalidades esperadas en un sitio web de asesoramiento jur\u00eddico e impositivo. Participantes Funciones m\u00e1s utilizadas Informaci\u00f3n m\u00e1s solicitada Informaci\u00f3n m\u00e1s buscada Principales insights Contacto r\u00e1pido y visibleEl 65% prioriza la facilidad de contacto mediante formularios claros y opciones de reserva de citas. Confianza basada en evidenciaEl 40% busca testimonios y casos de \u00e9xito para validar la experiencia del estudio, especialmente en tr\u00e1mites de ciudadan\u00edas y gestiones fiscales. Claridad antes de interactuarEl 60% necesita informaci\u00f3n clara y bien estructurada antes de iniciar un contacto. Especializaci\u00f3n en gestiones internacionalesM\u00e1s del 50% de los usuarios busca asesor\u00eda vinculada a ciudadan\u00edas y tr\u00e1mites administrativos internacionales. Valor de un servicio integralEl 50% prefiere estudios que integren asesor\u00eda legal y contable, percibi\u00e9ndolos como m\u00e1s eficientes y confiables. Estos hallazgos guiaron las decisiones de arquitectura de la informaci\u00f3n, flujos de contacto y jerarqu\u00eda de contenidos del sitio. Lean UX Canvas Problema del producto Encontrar informaci\u00f3n clara sobre los servicios ofrecidos. Falta de un enfoque integral y descripciones detalladas de cada \u00e1rea de pr\u00e1ctica genera incertidumbre y p\u00e9rdida de oportunidades de conversi\u00f3n. Los sitios no inspiran confianza ni seguridad. Los usuarios pueden dudar de la credibilidad del estudio. Arquetipo de usuario Empresarios y Pymes. Personas con ascendencia europea, tanto argentinos como europeos. Individuos en b\u00fasqueda de servicios notariales o sucesorios. Usuarios internacionales interesados en derecho internacional privado o gesti\u00f3n de tr\u00e1mites europeos. Comunidad Lituania. Soluciones Descripci\u00f3n del Estudio que incluya la visi\u00f3n del estudio, perfil profesional y las \u00e1reas de pr\u00e1ctica destacadas. Descripciones detalladas de cada servicio, desde asesor\u00eda jur\u00eddica hasta gesti\u00f3n contable y ciudadan\u00edas. Presentaci\u00f3n Integral del Estudio que comunique su enfoque integral y los beneficios para el usuario. Implementaci\u00f3n de un formulario de contacto optimizado y un sistema de reserva de citas en l\u00ednea y entrevista virtual. Acceso a chat mediante WhatsApp y tel\u00e9fonos de contacto. Secciones de gu\u00edas o preguntas frecuentes que proporcionen pasos claros sobre c\u00f3mo realizar tr\u00e1mites comunes. Testimonios y casos de \u00e9xito para aumentar la confianza del usuario. Resultados del producto Crear un sitio web que ofrezca una experiencia clara y eficiente. Descripciones detalladas de servicios. Herramientas f\u00e1ciles de contacto. Resaltar el enfoque integral del estudio. El producto debe aumentar la confianza de los usuarios, facilitar el acceso a la informaci\u00f3n y aumentar la tasa de conversi\u00f3n a trav\u00e9s de funciones clave. Resultado y beneficios del usuario Claridad y confianza: Descripciones detalladas de servicios. Entender\u00e1n c\u00f3mo el estudio puede ayudarlos. Acceso inmediato: Contacto a trav\u00e9s de formularios optimizados y reserva de citas online. Soluciones integrales: Resoluci\u00f3n de problemas legales y contables desde un \u00fanico lugar, simplificando el proceso.. Hip\u00f3tesis Si el sitio web ofrece descripciones claras de los servicios y facilita la comunicaci\u00f3n, los usuarios estar\u00e1n m\u00e1s inclinados a confiar en el estudio y realizar consultas o reservas de citas. Los usuarios valoran la presentaci\u00f3n integral del estudio y prefieren soluciones que combinen asesor\u00eda jur\u00eddica y contable en un solo lugar. \u00bfQu\u00e9 es lo m\u00e1s importante? Claridad y acceso a la informaci\u00f3n: Asegurar que los usuarios encuentren f\u00e1cilmente los servicios que necesitan y entiendan el valor que ofrece el estudio. Facilidad de contacto: Que los usuarios puedan reservar una cita o contactar al estudio sin obst\u00e1culos, desde cualquier dispositivo. Herramientas Encuestas y Entrevistas. Dise\u00f1o de Prototipos. Pruebas de Usabilidad. M\u00e9tricas de satisfacci\u00f3n, eficacia y eficiencia. Evaluaci\u00f3n Heur\u00edstica. Compresi\u00f3n del usuario User Persona & Mapa de empat\u00eda Se definieron dos perfiles de usuario representativos para comprender comportamientos, necesidades y expectativas al buscar servicios jur\u00eddicos e impositivos, tanto a nivel local como internacional. Eliana Giselle Leonardo Andr\u00e9s El an\u00e1lisis de empat\u00eda permiti\u00f3 identificar patrones de frustraci\u00f3n, motivaciones y expectativas que impactan directamente en la percepci\u00f3n de confianza y claridad del servicio. Journey map Permiti\u00f3 visualizar el recorrido completo del usuario, detectar puntos de fricci\u00f3n y oportunidades de mejora en los momentos clave de interacci\u00f3n con el sitio. Criterios de Dise\u00f1o A partir del research y del an\u00e1lisis del recorrido del usuario, se definieron los siguientes criterios para el dise\u00f1o del producto: Acceso r\u00e1pido a informaci\u00f3n clara y relevante. Construcci\u00f3n de confianza mediante credenciales y testimonios visibles. Flujos de contacto simples y accesibles. Explicaciones claras de servicios y procesos. Soporte para usuarios internacionales. Transparencia en costos y etapas del servicio. Decisiones de dise\u00f1o Task flow Se definieron flujos de tareas para los escenarios principales, priorizando la reducci\u00f3n de pasos, la claridad del recorrido y la facilidad de contacto. Ellie | Gesti\u00f3n de ciudadan\u00eda Leo | Asesor\u00eda jur\u00eddica y contable Arquitectura de la informaci\u00f3n La arquitectura de la informaci\u00f3n<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2297","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"\nEstudio Jur\u00eddico Integral | Caso de estudio UX\/UI - Hey, it's Giselle<\/title>\n<meta name=\"description\" content=\"Caso de estudio de un sitio web desarrollado para un estudio jur\u00eddico enfocado en experiencia de usuario, estructura de contenidos y dise\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyitsgiselle.com\/en\/cs-estudio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio Jur\u00eddico Integral | Caso de estudio UX\/UI - 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