{"id":2515,"date":"2026-01-21T16:02:28","date_gmt":"2026-01-21T19:02:28","guid":{"rendered":"https:\/\/heyitsgiselle.com\/?page_id=2515"},"modified":"2026-02-07T13:35:00","modified_gmt":"2026-02-07T16:35:00","slug":"cs-turquesa","status":"publish","type":"page","link":"https:\/\/heyitsgiselle.com\/en\/cs-turquesa\/","title":{"rendered":"Caso de estudio: Turquesa E-Commerce"},"content":{"rendered":"
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About the Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Planning and design of an e-commerce platform for Turquesa, a clothing brand targeting teen and kids audiences, with both wholesale and retail sales.
The goal was to develop a platform that would allow the brand to expand its reach beyond local commerce and offer a better shopping experience to its customers. The website needed to be intuitive, functional, and provide smooth navigation for all users.
This project aimed to strengthen the brand\u2019s digital presence and increase online sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Problem<\/h3>\t\t\t\t<\/div>\n\t\t
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The brand required an e-commerce solution capable of managing two types of customers: wholesale and retail, with a clear differentiation in pricing and offers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The site displays the full product catalog to both customer types, while offering exclusive discounted pricing for wholesale users, visible only after verification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t
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Design of a website that presents a complete product catalog, with access to imagery, clear descriptions, and pricing, alongside the integration of secure payment methods\u2014providing users with a reliable, frictionless shopping experience.<\/p>

A registration and login system was implemented, allowing users to select their role during sign-up and access the corresponding features, along with a differentiated pricing system that displays exclusive prices for verified wholesale users, visible only after registration and account verification.<\/p>

Navigation was carefully designed to be simple and intuitive, with a clear category structure and a responsive layout that ensures an optimized experience across mobile devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design methodology<\/h2>\t\t\t\t<\/div>\n\t\t
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User Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A fundamental process that enables the brand to understand the real needs, behaviors, and expectations of its users, in order to optimize their experience, improve satisfaction, and help build brand loyalty and customer retention.
Design and development decisions are aligned with user expectations, ensuring that the website not only meets their needs but also stands out in a competitive market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Surveys and interviews<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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An online survey and user interviews were conducted to identify motivations, frustrations, and understand the needs of potential users when shopping in online stores..
The data collected made it possible to assess overall user preferences and make data-driven decisions regarding the website\u2019s features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Age range<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Genre<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Motivations<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Frustrations<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Key Insights <\/h3>\t\t\t\t<\/div>\n\t\t
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Teenagers<\/strong><\/p>

They prefer visually appealing and dynamic interfaces, with quick access to reviews, promotions and the ability to easily share on social media.
They value quick and simple experiences and can become easily frustrated by lengthy processes or complex interfaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Parents and young adults<\/strong><\/p>

They value site reliability, ease of use, and transparency throughout the purchasing process. They expect to find what they are looking for quickly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Wholesale customers<\/strong><\/p>

They seek efficient navigation, with fast access to products, pricing, and purchasing requirements. They value special volume-based offers and responsive support to resolve any issues during the buying process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Competitive analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Conducted to identify best practices in design and strategy, and to evaluate which features are essential to deliver a more competitive user experience.
This analysis helps define which elements to prioritize in order to improve user interaction, identify areas for improvement and differentiation, and make informed decisions that optimize both usability and visual appeal\u2014always aligned with user expectations and needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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User person<\/h3>\t\t\t\t<\/div>\n\t\t
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Empathy map<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Journey map<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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M.V.P<\/h3>\t\t\t\t<\/div>\n\t\t
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Differentiated registration & authentication<\/strong>
Retail user registration. Wholesale users with a verification process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Account<\/strong>
Order status and tracking, purchase history and personal data. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pricing differentiation<\/strong>
Standard prices to the general public. Hidden prices for wholesalers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Catalog<\/strong>
Complete and up-to-date product catalog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Categories<\/strong>
Specific categories and filtering by size, color and age.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Product details & description<\/strong>
Clear and precise descriptions, size charts and product variations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cart<\/strong>
Retail cart with no restrictions. Wholesale cart with minimum purchase requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Payment Options<\/strong>
Integration with payment methods and platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customer support<\/strong>
Frequently asked questions and direct contact options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Social media integration<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Information architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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User flow<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Wireframes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Design system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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UI | Final Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Home<\/h3>\t\t\t\t<\/div>\n\t\t
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Wholesale customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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09\/2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Thank you for viewing it through to the end<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Acerca del Proyecto Planificaci\u00f3n y dise\u00f1o de un E-commerce para Turquesa, marca de indumentaria dirigida a un p\u00fablico teen y kid, con venta mayorista y minorista. El objetivo fue desarrollar una plataforma que permitiera a la marca expandir su alcance m\u00e1s all\u00e1 del comercio local y ofrecer una mejor experiencia de compra a sus clientes. El sitio web deb\u00eda ser intuitivo, funcional y ofrecer una navegaci\u00f3n fluida para todos los usuarios.Este desarrollo buscaba consolidar la presencia digital de la marca y aumentar sus ventas online. Problema La marca necesitaba un e-commerce que permitiera gestionar la venta a dos tipos de clientes: mayoristas y minoristas, manteniendo una diferenciaci\u00f3n clara en los precios y ofertas. El sitio debe mostrar todo el cat\u00e1logo de productos a ambos tipos de clientes, pero debe ofrecer precios reducidos exclusivos para los usuarios mayoristas, solamente visibles despu\u00e9s de ser verificados. Soluci\u00f3n Dise\u00f1o de un sitio web que presente un cat\u00e1logo de productos completo, con acceso a im\u00e1genes, descripciones claras y precios; junto a la integraci\u00f3n de m\u00e9todos de pago seguros, ofreciendo a los usuarios una experiencia de compra confiable y sin fricciones. Se implementa un sistema de registro y login que permite a los usuarios seleccionar su rol al registrarse y acceder a las funcionalidades correspondientes y a un sistema de precios diferenciados que permite mostrar precios exclusivos a los usuarios verificados como mayoristas, solo visibles despu\u00e9s de que el usuario se registre y se verifique su cuenta. La navegaci\u00f3n fue cuidadosamente dise\u00f1ada para ser f\u00e1cil e intuitiva, con una estructura de categor\u00edas claras y un dise\u00f1o responsivo que asegura una experiencia optimizada en dispositivos m\u00f3viles. Metodolog\u00eda de dise\u00f1o User Research Proceso fundamental que permitir\u00e1 a la marca comprender las verdaderas necesidades, comportamientos y expectativas de sus usuarios para optimizar su experiencia, mejorar su satisfacci\u00f3n y ayudar a construir lealtad hacia la marca y fidelizaci\u00f3n del cliente.Las decisiones de dise\u00f1o y desarrollo se alinean con las expectativas del usuario, asegurando que la web no solo cumpla con sus necesidades, sino que tambi\u00e9n destaque en un mercado competitivo. Encuestas y entrevistas Se llevaron a cabo una encuesta en linea y entrevistas para establecer las motivaciones, frustraciones y conocer las necesidades de los posibles usuarios al realizar compras en tiendas online. \u0003Los datos obtenidos permiten medir las preferencias generales de los usuarios y tomar decisiones basadas en datos sobre las caracter\u00edsticas de la web: Rango etario G\u00e9nero Motivaciones Frustraciones Insights clave Adolescentes Prefieren interfaces visualmente atractivas y din\u00e1micas, con acceso r\u00e1pido a rese\u00f1as, promociones y la posibilidad de compartir f\u00e1cilmente en redes sociales.Valoran las experiencias r\u00e1pidas y simples y pueden frustrarse f\u00e1cilmente con procesos largos o interfaces complejas. Padres y adultos j\u00f3venes Valoran la confiabilidad del sitio, la facilidad de uso y la transparencia en el proceso de compra. Esperan poder encontrar r\u00e1pidamente lo que buscan. Mayoristas Buscan eficiencia en la navegaci\u00f3n, con acceso r\u00e1pido a los productos, precios y requisitos de compra. Valoran acceder a ofertas especiales por volumen y soporte r\u00e1pido para resolver cualquier problema en sus compras. An\u00e1lisis de la competencia Realizado para identificar las mejores pr\u00e1cticas en dise\u00f1o y estrategias, y evaluar qu\u00e9 caracter\u00edsticas son esenciales para ofrecer una experiencia de usuario m\u00e1s competitiva. Permite definir qu\u00e9 elementos priorizar que mejoren la interacci\u00f3n del usuario, detectar \u00e1reas de mejora y diferenciaci\u00f3n, y tomar decisiones optimizando tanto la usabilidad como el atractivo, siempre alineando con las expectativas y necesidades del usuario. User persona Mapa de empat\u00eda Journey map M.V.P Registro y autenticaci\u00f3n diferenciadaRegistro de usuarios minoristas. Mayoristas con proceso de verificaci\u00f3n. CuentaEstado y seguimiento de pedidos, historial de compras y datos personales. Diferenciaci\u00f3n de preciosPrecios est\u00e1ndar al p\u00fablico general. Precios ocultos para mayoristas. Cat\u00e1logoCatalogo completo y actualizado de productos. Categor\u00edasCategor\u00edas espec\u00edficas y filtrado por talle, color, edad. Detalle y descripci\u00f3nDescripci\u00f3n clara y precisa, tabla de talles y variaciones del producto. CarritoCarrito minorista sin restricciones. Carrito mayorista con m\u00ednimo de compra. Opciones de PagoIntegraci\u00f3n con m\u00e9todos y plataformas de pago. Soporte y Atenci\u00f3n al clienteRespuestas a preguntas frecuentes y opciones de contacto directo. Integraci\u00f3n con RRSS Arquitectura de la informaci\u00f3n User flow Dise\u00f1o Wireframes Sistema de dise\u00f1o UI | Dise\u00f1o final Home Mayoristas 09\/2024 Gracias por ver hasta el final<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2515","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"\nTurquesa E-commerce | Caso de estudio UX\/UI - Hey, it's Giselle<\/title>\n<meta name=\"description\" content=\"Caso de estudio UX de un e-commerce. 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