{"id":2683,"date":"2026-01-22T11:38:11","date_gmt":"2026-01-22T14:38:11","guid":{"rendered":"https:\/\/heyitsgiselle.com\/?page_id=2683"},"modified":"2026-02-06T15:06:07","modified_gmt":"2026-02-06T18:06:07","slug":"ecommerceaf","status":"publish","type":"page","link":"https:\/\/heyitsgiselle.com\/en\/ecommerceaf\/","title":{"rendered":"EcommerceAF"},"content":{"rendered":"
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Ave F\u00e9nix \u00b7 Online Store Design & Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Web design and development of an online store built on WordPress for both retail and wholesale clothing sales.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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WordPress \u00b7 Web Design \u00b7 Front-End Development \u00b7 WooCommerce \u00b7 UI<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Complete design and development of Ave Fenix<\/span><\/span><\/strong>, an online store specialized in women\u2019s apparel with a strong focus on wholesale sales.<\/p>

The main objective of the project was to create a clean, minimalist, and user-centered platform that simplifies the shopping experience for B2B customers, ensuring clarity in navigation and efficiency throughout the purchasing process.<\/p>

The design enhances product visibility and clearly guides users along the journey, addressing specific business needs such as mobile-first usability and direct communication with customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Typography & Color palette<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Objectives\u00a0<\/strong><\/p>

  • Increase conversion rate<\/li>
  • Boost wholesale order volume<\/li>
  • Simplify post-purchase communication<\/li>
  • Optimize the mobile experience and visual clarity<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Design solutions<\/strong><\/p>

    • Clean, minimalist design with clear visual hierarchy<\/li>
    • Monochromatic color palette to highlight product photography<\/li>
    • Focus on large imagery and well-organized collections<\/li>
    • Simple forms and an optimized checkout flow<\/li>
    • Clear calls to action and fixed navigation<\/li>
    • Customized email templates for an improved user experience<\/li>
    • Custom 404 page with redirection<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      UX highlights<\/strong><\/p>

      • Fully responsive design, built with a mobile-first approach<\/li>
      • Simplified registration process<\/li>
      • Product filters and clear categorization<\/li>
      • Visible minimum purchase message (ARS $50,000)<\/li>
      • Direct WhatsApp integration to coordinate payments and delivery<\/li>
      • Clear \u201cHow to buy\u201d guide at the end of the homepage<\/li>
      • Dynamic messages based on the selected payment method<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Custom implementations<\/strong><\/p>

        • Wholesale logic: minimum purchase amount restriction<\/li>
        • WhatsApp integration: automated button with dynamic message (order number + products), available both on the thank-you page and in email notifications<\/li>
        • Dynamic content: different messaging based on the selected payment method<\/li>
        • Custom emails: tailored visual templates with product images in notifications<\/li>
        • Custom 404 page: implemented through smart redirection and custom design<\/li>
        • Performance optimization: LiteSpeed configuration, separate mobile cache, and image lazy loading<\/li>
        • Meta\/Facebook Pixel: manual integration via script insertion<\/li>
        • Basic SEO: clean URLs, optimized titles and meta descriptions, and optimized image structure<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          03\/2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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          Thank you for viewing it through to the end<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          Ave F\u00e9nix \u00b7 Dise\u00f1o y Desarrollo de Tienda Online Dise\u00f1o y desarrollo web de una tienda online en WordPress para venta minorista y mayorista de indumentaria. WordPress \u00b7 Dise\u00f1o Web \u00b7 Desarrollo Front-End \u00b7 WooCommerce \u00b7 UI Dise\u00f1o y desarrollo completo de Ave F\u00e9nix, una tienda online especializada en indumentaria femenina con foco en venta mayorista. El objetivo principal del proyecto fue crear una plataforma limpia, minimalista y centrada en el usuario, que simplifique la experiencia de compra para clientes B2B, garantizando claridad en la navegaci\u00f3n y eficiencia en el proceso de compra. El dise\u00f1o potencia la visibilidad de los productos y gu\u00eda al usuario de forma clara a lo largo del recorrido, resolviendo necesidades espec\u00edficas del negocio como la usabilidad mobile-first y la comunicaci\u00f3n directa con los clientes. Ir al sitio Tipograf\u00eda y Paleta crom\u00e1tica Objetivos\u00a0 Aumentar la tasa de conversi\u00f3n. Impulsar el volumen de pedidos mayoristas. Simplificar la comunicaci\u00f3n post-compra. Optimizar la experiencia m\u00f3vil y la claridad visual. Soluciones de dise\u00f1o Dise\u00f1o limpio y minimalista con jerarqu\u00eda visual clara. Paleta monocrom\u00e1tica para destacar la fotograf\u00eda de producto. Enfoque en im\u00e1genes grandes y colecciones ordenadas. Formularios simples y checkout optimizado. Llamados a la acci\u00f3n claros y navegaci\u00f3n fija. Plantillas de emails personalizadas para una mejor experiencia. P\u00e1gina 404 personalizada con redirecci\u00f3n. Aspectos destacados de UX Dise\u00f1o totalmente responsive, pensado para mobile-first. Registro simplificado. Filtros de productos y categorizaci\u00f3n clara. Mensaje visible de compra m\u00ednima ($50.000 ARS). Integraci\u00f3n directa con WhatsApp para coordinar pagos y entrega. Gu\u00eda clara de \u201cC\u00f3mo comprar\u201d al final del home. Mensajes din\u00e1micos seg\u00fan m\u00e9todo de pago elegido. Implementaciones personalizadas L\u00f3gica mayorista: restricci\u00f3n por monto m\u00ednimo de compra. Integraci\u00f3n con WhatsApp: bot\u00f3n autom\u00e1tico con mensaje din\u00e1mico (n\u00famero de orden + productos), tanto en p\u00e1gina de agradecimiento como en el email. Contenido din\u00e1mico: mensaje diferente seg\u00fan m\u00e9todo de pago. Emails customizados: plantilla visual adaptada, con im\u00e1genes de productos en notificaciones. 404 personalizada: mediante redirecci\u00f3n inteligente y dise\u00f1o propio. Optimizaci\u00f3n de rendimiento: configuraci\u00f3n LiteSpeed, separaci\u00f3n de cach\u00e9 m\u00f3vil, lazy load de im\u00e1genes. Pixel de Meta\/Facebook: integraci\u00f3n manual mediante inserci\u00f3n de script. SEO b\u00e1sico: URLs limpias, t\u00edtulo y descripci\u00f3n, estructura de im\u00e1genes optimizada. 03\/2025 Gracias por llegar hasta el final<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2683","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"\nE-commerce en WordPress y WooCommerce - Hey, it's Giselle<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o y desarrollo de un e-commerce en WordPress y WooCommerce enfocado en estructura, experiencia de compra y gesti\u00f3n de productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyitsgiselle.com\/en\/ecommerceaf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce en WordPress y WooCommerce - 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