{"id":3194,"date":"2026-01-27T12:50:21","date_gmt":"2026-01-27T15:50:21","guid":{"rendered":"https:\/\/heyitsgiselle.com\/?page_id=3194"},"modified":"2026-02-06T15:10:16","modified_gmt":"2026-02-06T18:10:16","slug":"emoda","status":"publish","type":"page","link":"https:\/\/heyitsgiselle.com\/en\/emoda\/","title":{"rendered":"Emoda"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3194\" class=\"elementor elementor-3194\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a6ede e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e2a6ede\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-577fe49 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"577fe49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca81d92 elementor-widget elementor-widget-image\" data-id=\"ca81d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"471\" height=\"98\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodalogo1.png\" class=\"attachment-full size-full wp-image-3205\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodalogo1.png 471w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodalogo1-300x62.png 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodalogo1-18x4.png 18w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae5d76 elementor-widget elementor-widget-heading\" data-id=\"1ae5d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">E-commerce evolution<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce286a elementor-widget elementor-widget-text-editor\" data-id=\"9ce286a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Redesign, optimization, and visual updates of a WordPress + WooCommerce e-commerce site, supporting the brand\u2019s growth and seasonal changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c452ab e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6c452ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba097c elementor-widget elementor-widget-text-editor\" data-id=\"1ba097c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1099\" data-end=\"1115\">2024 &#8211; 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff189c4 elementor-widget elementor-widget-text-editor\" data-id=\"ff189c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1005\" data-end=\"1014\"><p data-start=\"1007\" data-end=\"1014\">UX\/UI<\/p><\/li><li data-start=\"1015\" data-end=\"1029\"><p data-start=\"1017\" data-end=\"1029\">E-commerce<\/p><\/li><li data-start=\"1030\" data-end=\"1057\"><p data-start=\"1032\" data-end=\"1057\">WordPress \u00b7 WooCommerce<\/p><\/li><li data-start=\"1058\" data-end=\"1078\"><p data-start=\"1060\" data-end=\"1078\">Branding refresh<\/p><\/li><li data-start=\"1079\" data-end=\"1096\"><p data-start=\"1081\" data-end=\"1096\">Visual design<\/p><\/li><li data-start=\"1097\" data-end=\"1115\"><p data-start=\"1099\" data-end=\"1115\">Social media<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1706f88 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1706f88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce85c38 elementor-widget elementor-widget-text-editor\" data-id=\"ce85c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1161\" data-end=\"1184\"><strong data-start=\"1161\" data-end=\"1184\">Starting point<\/strong><\/p><p data-start=\"1161\" data-end=\"1184\">EMODA is a fashion brand with online sales through WordPress and WooCommerce. The original site presented opportunities for improvement in both visual design and shopping experience, as well as in structure and brand consistency.<\/p><p data-start=\"1161\" data-end=\"1184\">The challenge was to support the business\u2019s evolution with a clearer, more current digital product aligned with the brand\u2019s commercial needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9553f9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"c9553f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65af598 elementor-widget elementor-widget-heading\" data-id=\"65af598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88b0ce elementor-widget elementor-widget-heading\" data-id=\"a88b0ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Redesign &amp; optimization<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc0687 elementor-widget elementor-widget-text-editor\" data-id=\"dfc0687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objective<\/strong><\/p><p>Modernize the shopping experience and improve site clarity without losing brand identity.<\/p><p>The redesign aimed to keep EMODA aligned with current market trends by introducing a more modern and structured aesthetic, improving visual hierarchy, navigation, and information clarity.<br data-start=\"886\" data-end=\"889\" \/>The focus was on building a functional, clear, and scalable e-commerce experience while respecting the brand\u2019s original essence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab285fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ab285fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-39ec625 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"39ec625\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20196d2 elementor-widget elementor-widget-heading\" data-id=\"20196d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Before<\/h6>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54bec4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e54bec4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b8bad elementor-widget elementor-widget-heading\" data-id=\"66b8bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Home<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb48f4 elementor-widget elementor-widget-image\" data-id=\"edb48f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"494\" height=\"2560\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/home-anterior-scaled.png\" class=\"attachment-full size-full wp-image-3219\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/home-anterior-scaled.png 494w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/home-anterior-58x300.png 58w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/home-anterior-395x2048.png 395w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25bfc2f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"25bfc2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e94aa4 elementor-widget elementor-widget-heading\" data-id=\"3e94aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">After<\/h6>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fb7bae e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7fb7bae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e30603 elementor-widget elementor-widget-heading\" data-id=\"8e30603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Home<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5172c elementor-widget elementor-widget-image\" data-id=\"9c5172c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"807\" height=\"2560\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-scaled.png\" class=\"attachment-full size-full wp-image-3220\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-scaled.png 807w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-95x300.png 95w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-323x1024.png 323w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-768x2436.png 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-484x1536.png 484w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-646x2048.png 646w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Screenshot-2024-04-25-at-16-48-32-Home-E-MODA-4x12.png 4w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf1889c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bf1889c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1adc2 elementor-widget elementor-widget-image\" data-id=\"2e1adc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/Untitled-design.gif\" class=\"attachment-large size-large wp-image-3214\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b60cea e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"3b60cea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61279c3 elementor-widget elementor-widget-heading\" data-id=\"61279c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103fdfe elementor-widget elementor-widget-heading\" data-id=\"103fdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Visual integration &amp; digital communication<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c3555 elementor-widget elementor-widget-text-editor\" data-id=\"98c3555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objective<\/strong><\/p><p>Unify the e-commerce visual communication with the brand\u2019s presence on social media.<\/p><p>The goal was to build a coherent digital platform where the website and social media communication function as a unified system\u2014strengthening the relationship with customers and driving sales.<br data-start=\"1552\" data-end=\"1555\" \/>Beyond showcasing EMODA\u2019s wide product range, the focus was on conveying its values of closeness, commitment, and connection with its audience, reinforcing a consistent visual identity across all touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653d161 elementor-widget elementor-widget-heading\" data-id=\"653d161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Logo<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb3a74 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6fb3a74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1a860 elementor-widget elementor-widget-heading\" data-id=\"ef1a860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Before<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0243e95 elementor-widget elementor-widget-image\" data-id=\"0243e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"169\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodaanterior-1024x169.jpg\" class=\"attachment-large size-large wp-image-3228\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodaanterior-1024x169.jpg 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodaanterior-300x50.jpg 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodaanterior-768x127.jpg 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodaanterior-1536x253.jpg 1536w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodaanterior-2048x338.jpg 2048w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodaanterior-18x3.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9662f5e elementor-widget elementor-widget-heading\" data-id=\"9662f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">After<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b92312 elementor-widget elementor-widget-image\" data-id=\"6b92312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodanew-1024x737.jpg\" class=\"attachment-large size-large wp-image-3229\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodanew-1024x737.jpg 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodanew-300x216.jpg 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodanew-768x553.jpg 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodanew-1536x1105.jpg 1536w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodanew-2048x1474.jpg 2048w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/logoemodanew-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4aa43 elementor-widget elementor-widget-heading\" data-id=\"dd4aa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f924a0 elementor-widget elementor-widget-image\" data-id=\"5f924a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodarrss-1024x359.png\" class=\"attachment-large size-large wp-image-3239\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodarrss-1024x359.png 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodarrss-300x105.png 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodarrss-768x269.png 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodarrss-18x6.png 18w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodarrss.png 1206w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-418c214 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"418c214\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9655dac elementor-widget elementor-widget-image\" data-id=\"9655dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-scaled.jpg\" class=\"attachment-full size-full wp-image-3243\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-scaled.jpg 2560w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-300x200.jpg 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-1024x683.jpg 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-768x512.jpg 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-1536x1024.jpg 1536w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-2048x1365.jpg 2048w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-07-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac4400 elementor-widget elementor-widget-image\" data-id=\"fac4400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-scaled.jpg\" class=\"attachment-full size-full wp-image-3244\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-scaled.jpg 2560w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-300x200.jpg 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-1024x683.jpg 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-768x512.jpg 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-1536x1024.jpg 1536w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-2048x1365.jpg 2048w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/mocredes-06-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a2084b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"3a2084b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cd298 elementor-widget elementor-widget-heading\" data-id=\"47cd298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1030fd elementor-widget elementor-widget-heading\" data-id=\"b1030fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Seasonal update &amp; ongoing maintenance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa630c elementor-widget elementor-widget-text-editor\" data-id=\"9fa630c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objective<\/strong><\/p><p>Adapt the e-commerce platform to a new seasonal launch while maintaining consistency and refreshing the visual experience.<\/p><p data-start=\"2008\" data-end=\"2241\">One year after the initial improvements, a new site update was carried out, focused on <strong data-start=\"2130\" data-end=\"2166\">ongoing maintenance and aesthetic support<\/strong> , while preserving the existing WordPress functionality.<\/p><p data-start=\"2243\" data-end=\"2618\">The store was adapted for the <strong data-start=\"2297\" data-end=\"2322\">Spring\u2013Summer 2025<\/strong>season, refreshing its look through a more vibrant color palette and the redesign of banners and hero sections.<br data-start=\"2432\" data-end=\"2435\" \/>This phase helped renew the e-commerce\u2019s visual identity, align it with current trends, and enhance the visual experience\u2014while always maintaining the brand\u2019s essence and coherence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b874230 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b874230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce15f8 elementor-widget elementor-widget-heading\" data-id=\"fce15f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Color palette<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dddb6 elementor-widget elementor-widget-image\" data-id=\"d3dddb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1038\" height=\"468\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25.png\" class=\"attachment-full size-full wp-image-3250\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25.png 1038w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25-300x135.png 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25-1024x462.png 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25-768x346.png 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25-18x8.png 18w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d7442 elementor-widget elementor-widget-image\" data-id=\"d6d7442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/banner-1024x416.gif\" class=\"attachment-large size-large wp-image-3251\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/banner-1024x416.gif 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/banner-300x122.gif 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/banner-768x312.gif 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/banner-1536x623.gif 1536w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/banner-18x7.gif 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cce8ef e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9cce8ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78c08e elementor-widget elementor-widget-heading\" data-id=\"a78c08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c2704 elementor-widget elementor-widget-image\" data-id=\"61c2704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1363\" height=\"1215\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass26web.png\" class=\"attachment-full size-full wp-image-3256\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass26web.png 1363w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass26web-300x267.png 300w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass26web-1024x913.png 1024w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass26web-768x685.png 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass26web-13x12.png 13w\" sizes=\"(max-width: 1363px) 100vw, 1363px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8358ba e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c8358ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f161c elementor-widget elementor-widget-heading\" data-id=\"45f161c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Mobile<\/h6>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a77b378 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a77b378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0d6f1 elementor-widget elementor-widget-image\" data-id=\"6e0d6f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"1000\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25mob.png\" class=\"attachment-full size-full wp-image-3261\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25mob.png 417w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25mob-125x300.png 125w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/emodass25mob-5x12.png 5w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe2ab8f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fe2ab8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2524\" height=\"2560\" src=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-scaled.png\" class=\"attachment-full size-full wp-image-3262\" alt=\"\" srcset=\"https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-scaled.png 2524w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-296x300.png 296w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-1010x1024.png 1010w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-768x779.png 768w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-1515x1536.png 1515w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-2019x2048.png 2019w, https:\/\/heyitsgiselle.com\/wp-content\/uploads\/2026\/01\/PSD_6-12x12.png 12w\" sizes=\"(max-width: 2524px) 100vw, 2524px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d5515 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"16d5515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfcaaa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6bfcaaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01bfb10 elementor-widget elementor-widget-text-editor\" data-id=\"01bfb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2788\" data-end=\"2992\">The work carried out for EMODA supported the evolution of a real e-commerce platform over time, adapting it to new needs without losing brand identity or technical robustness.<\/p><p data-start=\"2994\" data-end=\"3316\">The project reflects a holistic view of the digital product\u2014combining design, user experience, visual communication, and ongoing maintenance.<br data-start=\"3138\" data-end=\"3141\" \/>Each stage responded to a specific objective, demonstrating how an e-commerce platform can grow, evolve, and remain relevant through strategic and consistent decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Evoluci\u00f3n de e-commerce Redise\u00f1o, optimizaci\u00f3n y actualizaci\u00f3n visual de un e-commerce en WordPress + WooCommerce, acompa\u00f1ando el crecimiento de la marca y sus cambios de temporada. 2024 &#8211; 2025 UX\/UI E-commerce WordPress \u00b7 WooCommerce Branding refresh Dise\u00f1o visual Redes sociales El punto de partida EMODA es una marca de moda con venta online a trav\u00e9s de WordPress y WooCommerce. El sitio original presentaba oportunidades de mejora tanto a nivel visual como en experiencia de compra, estructura y coherencia de marca. El desaf\u00edo fue acompa\u00f1ar la evoluci\u00f3n del negocio con un producto digital m\u00e1s claro, actual y alineado a las necesidades comerciales de la marca. Fase 1 Redise\u00f1o y optimizaci\u00f3n Objetivo Modernizar la experiencia de compra y mejorar la claridad del sitio sin perder identidad. El redise\u00f1o apunt\u00f3 a mantener a EMODA alineada con las tendencias actuales del mercado, incorporando una est\u00e9tica m\u00e1s moderna y ordenada, mejorando la jerarqu\u00eda visual, la navegaci\u00f3n y la claridad de la informaci\u00f3n.El foco estuvo puesto en potenciar un e-commerce funcional, claro y preparado para escalar, respetando la esencia original de la marca. Antes Home Despu\u00e9s Home Fase 2 Integraci\u00f3n visual y comunicaci\u00f3n digital Objetivo Unificar la comunicaci\u00f3n visual del e-commerce con la presencia de la marca en redes La misi\u00f3n fue construir una plataforma digital coherente, donde el sitio web y la comunicaci\u00f3n en redes funcionaran como un todo, buscando fortalecer la relaci\u00f3n con los clientes y potenciar las ventas.No solo se busc\u00f3 exhibir la amplia gama de productos de EMODA, sino tambi\u00e9n transmitir sus valores de cercan\u00eda, compromiso y conexi\u00f3n con su audiencia, reforzando una identidad visual consistente en todos los puntos de contacto. Logo Antes Despu\u00e9s Redes Fase 3 Actualizaci\u00f3n estacional y mantenimiento evolutivo Objetivo Adaptar el e-commerce a un nuevo lanzamiento de temporada, manteniendo consistencia y renovando la experiencia visual. Un a\u00f1o despu\u00e9s de las primeras mejoras, se realiz\u00f3 una nueva actualizaci\u00f3n del sitio enfocada en el mantenimiento y soporte est\u00e9tico de la plataforma, conservando las funcionalidades existentes en WordPress. La tienda fue adaptada al lanzamiento de la temporada primavera\u2013verano 2025, renovando su est\u00e9tica mediante una nueva paleta de colores m\u00e1s vibrante y el redise\u00f1o de banners y portadas.Esta etapa permiti\u00f3 refrescar la imagen del e-commerce, alinearla con las tendencias actuales y mejorar la experiencia visual, manteniendo siempre la esencia y coherencia de la marca. Paleta crom\u00e1tica Dise\u00f1o Mobile El trabajo realizado para EMODA permiti\u00f3 acompa\u00f1ar la evoluci\u00f3n de un e-commerce real a lo largo del tiempo, adapt\u00e1ndolo a nuevas necesidades sin perder identidad ni solidez t\u00e9cnica. El proyecto refleja una mirada integral sobre el producto digital: dise\u00f1o, experiencia de usuario, comunicaci\u00f3n visual y mantenimiento continuo.Cada etapa respondi\u00f3 a un objetivo concreto, demostrando c\u00f3mo un e-commerce puede crecer, actualizarse y mantenerse vigente a trav\u00e9s de decisiones estrat\u00e9gicas y consistentes.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3194","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce en WordPress y WooCommerce - Hey, it&#039;s Giselle<\/title>\n<meta name=\"description\" content=\"Proyecto de e-commerce en WordPress y WooCommerce. 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